In June 2026, ETC launched its Fruit & Vegetable Voucher Program to put fresh, locally grown produce directly into residents' hands, at no cost to them, while paying local farmers full price for their harvest.
Each $20 voucher can be redeemed for fresh fruits and vegetables at participating ETC farmers markets and community markets. Vouchers are bilingual (English/Spanish), carry our “Choose Often · Elige con frecuencia” healthy-eating message, and are distributed free to residents at ETC community events.
Every voucher redeemed is a double investment: nutritious food for a Promise Zone family, and real revenue for the Black-led farms and growers in our coalition.